One of the most important parts of promoting a Website is the Content Marketing of the business.
That can be perfectly understood, since we know that it’s a big part of the most successful digital marketing campaigns.
Behind every successful brand there is valuable content that connects with the brand’s audience. But you will surely wonder how you can create an effective content marketing strategy for your business.
The first advice we will share with you, is to create a plan about your content marketing.
This starts with setting goals and finding the right target group. Stay realistic about your goals and make sure they fit your brand.
Then, get to know your audience and find out what type of content they like.
In addition, your goals help you discover what your ideal content is, and where you need to post it. Your plan should include the channels you use, the content itself, and when you post it!
A second tip is to create a content calendar.
Once you' ve set your goals, remember that each channel has different frequencies for posts.
For example, Twitter requires a lot of tweets a day, while Facebook responds better with a post a day.
A content calendar will help you avoid repeating your previous posts, at a glance!
Another tip is to know exactly what you will share with your audience.
Creating random content is not efficient. You need to stay loyal to your industry and what you have to offer through your experience. Even if your audience loves funnier posts, make sure they are relevant to your brand. It is important to inform your audience and find solutions to their problems.
A good practice is to use some analytics tools, such as Google Analytics and Facebook Insights, which will allow you to check your pages' bounce rates. The longer a user stays in a post, the more likely he is to enjoy your content!
One last and important tip is not to post content just to stay active on Social Media.
Never push yourself to post too often. It's easy for us to say that you have to post five times a day just to get your audience's attention. However, if your posts are not helpful to your followers, you will decrease your engagement.
Your priority should always be quality, related to frequency. Don't forget that Content Marketing needs time to work for your business.
If you are still looking for a reliable partner to help you with the Content Marketing of your business, NetPlanet - as a certified Premier Google Partner - has the specialized team, and also the know-how to help you get closer to your business' goals!
Until the next episode, may all of you be well!